About the Programme
Bachelors of Business Administration(BBA) programme is a three-year undergraduate programme devised to prepare students to work in management and business field. The programme offers structured opportunities for every student to apply the business knowledge they have acquired in the classroom to real-life corporate settings.
The curriculum encompasses interactive lectures and challenging academic assignments which enable students to learn practice skills in leadership, negotiation, innovation, communication and teamwork, essential to building a strong foundation in core business disciplines, helping them to acquire key competencies needed to excel in today's challenging business environment.
BBA Subjects take into account market-oriented topics like Marketing Management, Supply Chain Management, Operations Management, Strategic Management, etc.
BBA Specialization
- BBA Marketing Management,
- BBA Financial Management,
- BBA Human Resource Management,
- BBA Family Business Management
- BBA Entrepreneurship
- BBA Information Technology
- BBA Business Analytics
- BBA Health Care Management
- BBA Operations Management
Programme Educational Objectives (PEO)
- PEO 1: To empower students with essential knowledge, skills, understanding, and a thirst for continuous learning and growth based on principles and ethical and human values.
- PEO 2: To equip students with critical thinking skills and analytical insight for informed decision-making.
- PEO 3: To instill social and cultural values in students to positively impact society and promote collective well-being.
- PEO 4: To develop expertise in tech-driven management education with exposure to international financial management and audit practices for success in modern global business.
- PEO 5: To enable students to embrace challenging roles and pursue entrepreneurial endeavors through comprehensive skill development.
- PEO 6: To foster leadership, teamwork and diverse skills for optimal organizational performance and collaboration
Programme Outcomes (PO’s)
- PO1 – Business Knowledge: Acquire fundamental and advanced knowledge of management, finance, marketing, human resources, economics, and business operations.
- PO2 – Critical Thinking: Analyze business situations critically and apply logical reasoning for effective managerial decision-making.
- PO3 – Problem Solving: Identify organizational problems and develop innovative, practical, and sustainable business solutions.
- PO4 – Communication Skills: Demonstrate effective oral, written, presentation, and interpersonal communication skills in professional environments.
- PO5 – Leadership and Teamwork: Develop leadership qualities and work effectively in multicultural and multidisciplinary teams.
- PO6 – Ethical and Social Responsibility: Apply ethical principles, corporate governance, and social responsibility in business practices and decision-making.
- PO7 – Digital and Technological Competence: Use digital tools, business analytics, information systems, and emerging technologies in modern business operations.
- PO8 – Entrepreneurial Mindset: Develop entrepreneurial skills, innovation capabilities, and business opportunity recognition for venture creation.
- PO9 – Global Business Perspective: Understand national and international business environments, globalization, and cross-cultural management practices.
- PO10 – Research and Analytical Skills: Apply quantitative and qualitative techniques for business research, data analysis, and interpretation.
- PO11 – Professional Development: Demonstrate professionalism, adaptability, lifelong learning, and career readiness for corporate and entrepreneurial sectors.
Programme Specific Outcomes (PSO’s)
- PSO1: Foundational Business Knowledge: Inculcate foundational understanding and application of core business functions, including Marketing Management, Financial Management, Human Resource Management, and Family Business Management.
- PSO2: Managerial and Interpersonal Skills: Apply leadership, communication, and interpersonal skills to analyze and resolve complex business problems, fostering collaborative and result-oriented work environments.
- PSO3: Business Planning and Operational Execution: Effectively plan, organize, and coordinate business processes to achieve operational goals and adapt to the dynamics of a rapidly changing business environment.