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Dr. Soni Sharma

Dr. Soni Sharma

Designation Assistant Dean & Associate Professor
School Sharda School of Humanities
Department Humanities and Social Sciences
E-mail soni.sharma@agra.sharda.ac.in
About

Dr. Soni Sharma is currently affiliated with Sharda University, Agra as an Associate Professor in English Communication and Assistant Dean of Sharda School of Humanities. She also handles professional training and development of students. In her past associations at Jaipuria School of Business, BIMTECH, Amity University and IMS Ghaziabad, she taught business communication courses and conducted several MDPs, International Conferences and International FDPs. She has been connected and collaborated with several international bodies, Prestigious journals, and esteemed researchers, who were instrumental in securing accreditation and funding for projects.
She has also contributed to the development of international relations as Chairperson-International Relations through MOUs and exchange programs and benefited the above-mentioned institutes in brand building globally. She also has exposure to teach internationally at the University of Harrapan, Indonesia, and UCSI University, Malaysia as an adjunct faculty.
As a trainer, she has conducted MDPs on women empowerment for THDCIL. She has also undertaken MDPs and EDPs independently in the area of Effective Communication, Negotiation Skills and Conflict Management. She has delivered and conducted many national & international Executive and Management Development Programmes in Indonesia, Malaysia, and Germany for PT Oleochem and Sinarmas Oleochemicals. She has delivered many sessions on Campus to Corporate for executive trainees at GAIL, BHEL (Public Sector Enterprises) & also to PO inductees at several nationalized banks like Punjab & Sindh Bank, Canara Bank, Corporation Bank of India, Punjab National Bank & Oriental Bank of Commerce. She has also delivered a few MDPs for Finserv, Helm 360 Sriram Pistons, Syscom & Idemia.
She has published significantly in ABDC category and Scopus. She also published cases in IVEY and EMCS. She is on the editorial board of Asian Journal of Business Research and Young Consumer. She is an active member of South East Asian Research Association. 
She is MBA (Entrepreneurship) and M.A (Eng.) from Jamia Millia Islamia. She completed her M.Phil. and PhD from IGNOU. She is multilingual and the knowledge of her multilingualism enriches and enables her teaching with innovation and diversity.

Experience

20+ Years

Qualification

Ph.D.

Award & Recognition

  • Invited as a plenary speaker in 25TH General Assembly (17- 20 Oct,2024) of UNWTO, Samarkand, Uzbekistan
  • Industrial Seminar Speaker at the INTERNATIONAL CONFERENCE ON RESPONSIBLE TOURISM AND HOSPITALITY (ICRTH) 2023, 21-25 August 2023 held at IPB International Convention Center, Bogor, Indonesia
  • Selected as one of the researchers in (SEARA) South East Asian Research Association in June 2021
  • Awarded “Rashtriya Shiksha Shiromani Purasskar” in the area of excellence in Skill Development & Training in 2017
  • Accomplished “Certified Soft Skill Trainer” certification by National Institute of Skills Development in 2023

International Affiliations:

  • Adjunct faculty, UCSI University, Kuching Campus, Malaysia since 2023/00
  • Adjunct faculty, University of Harrapan, Indonesia since 2021
  • Editorial Board member of Asian Journal of Research (C-category in ABDC)
  • Editorial Board Member of Young Consumer (B-category in ABDC)

Research

Newspaper article published:

1. AI-powered adaptive learning: Enhancing student outcomes in Indian universities

https://bestcolleges.indiatoday.in/news-detail/ai-powered-adaptive-learning-enhancing-student-outcomes-in-indian-universities      

2.Unlocking success: 5 key strategies for mastering your B-school interview

https://www.indiatoday.in/education-today/tips-and-tricks/story/unlocking-success-5-key-strategies-for-mastering-your-b-school-interview-2437079-2023-09-18      2023

3. How B-Schools focus on effective leadership styles in the changing business environment.

https://www.thehighereducationreview.com/others/opinion/in-my-view/how-bschools-focus-on-effective-leadership-styles-in-the-changing-business-environment-fid-542.html B-Schools focus on effective leadership styles in the changing business environment.            

4.Tips and tricks on appearing for a B-school entrance exam

https://www.indiatoday.in/education-today/tips-and-tricks/story/tips-and-tricks-on-appearing-for-a-b-school-entrance-exam-2333461-2023-02-11

5. How do business schools prepare students for a globalised business environment?

https://www.financialexpress.com/jobs-career/education-how-do-business-schools-prepare-students-for-a-globalised-business-environment-330610      

 Cases published:

  1. Case titled “Haikou Restaurant: The Entrepreneurs Dilemma in the New Normal” published in Emerald Publishing (EMCS) (C category & Scopus)” (https://doi.org/10.1108/EEMCS-07-2022-0230)
  2. Case titled "Blue Charcoal: Turning an Invasive Water Hyacinth into an Opportunity” by Ivey Publishing (https://www.iveypublishing.ca/s/product/charcoal-briquette-turning-an-invasive-water-hyacinth-into-an-opportunity/01tOF000005IPTKYA4)
  3. Published case “Music love vs Music needs”: A Dilemma of Allied Health Therapist” for presentation at the FORE International Case Conference (FICC) 2023 on June 02 – 03, 2023.
  4. Case titled “Artwale - Designing a Sustainable Business Model published in (EMCS, Scopus) https://doi.org/10.1108/EEMCS-04-2024-0134
  5. Attaware Biodegradable Private Limited (ABPL): Edible Cutlery Innovation  published by Ivey Publishing) https://www.iveypublishing.ca/s/product/attaware-biodegradable-private-limited-edible-cutlery-innovation/01tOF00000BqQMfYAN
  6. Clownselors: The Serious Business of Spreading Smiles (accepted for publication at Ivey Publishing.
  7. The case titled "Village Ways" (Under publication with Edgar Publishing House)

Research Paper Published in International /National Journal

  1. Published in ABDC-B the Int. J. of Work Organization and Emotion, paper titled "Unveiling the Role of Leader Mindfulness: A Moderated Mediation Model of Innovative Work Behavior", DOI: 10.1504/IJWOE.2026.15370      
  2. Published in (Scopus) indexed journalTourism in Marine Environments”, paper titled  Blue-Responsible Tourist Behavior in Indian Coastal and Marine Destinations
  3. Published in ABDC-C and QI  journal “Global Business and Organizational Excellence” paper titled Green Signals: Leveraging Sustainability in Online Recruitment Advertisements to Boost Employer Brand Appeal and Talent Acquisition , https://doi.org/10.1002/joe.70040
  4. Published in ABDC-C category in Higher Education, Skills and Work-Based, paper titled “Global Virtual Teams Projects and Developing AI Literacy: A Mixed-Methods Study on Preparing Students for the International Technology-Infused Workplace” https://doi.org/10.1108/HESWBL-09-2024-0266
  5. Published Q1 paper (Scopus) Exploring the impact of social media influencers on children: a study of parental perspectives” khan, S.Sharma, S. Journal of Content, Community and Communication, 2024, 20, pp. 22–41 04-DOI-JCCC-06-24
  6. Published in Q1 (Scopus) “Analysis of communication dynamics in cinematic smoking portrayals in Indian movies” Doi: 10.31620/ccc 06.25/02
  7. Published in ABDC-B category paper in Young Consumer, paper titled “Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism” Sharma, I, Sharma, S. Aggarwal, A.Gupta, S. https://doi.org/10.1108/YC-01-2024-1950
  8. Published in ABDDC-C category paper in Journal of Informatics Education and Research, paper titled “Online Teaching in Times of COVID-19 in India and Palestinian Universities: Challenges and Antidotes” https://doi.org/10.52783/jier.v4i2.777
  9. Published in Third Concept (UGC Care) “Gurukul: An Institution of Holistic Character Building”/https://thirdconceptjournal.com/pdf/april-2024-special.pdf

Chapters in Edited Book: 

  1. "What Is Entrepreneurship?" The book titled “Entrepreneurship in India”, Mankin Press (https://www.researchgate.net/publication/372829618_Manakin_Press_INDIA_INDIA_ENTREPRENEURSHIP_IN)
  2. Strategic Workforce Reskilling in Service Marketing in IGI Global book on Service Marketing DOI: 10.4018/979-8-3373-0164-8.ch008, (Scopus)
  3. Impact of Psychological Well-Being, Workplace Well-Being and Subjective Well-Being on Job Orientation  in the Handbook of Human Factors and Ergonomics in Contemporary Business https://doi.org/10.1201/9781003532293
  4. "Adoption of 5.0 Online and Collaborative Education among the Youth of Indonesia" in the Book titled "Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5. O" by Emerald Publishing(https://bookstore.emerald.com/transformation-for-sustainable-business-and-management-practices.html
  5. “HR Practices and Challenges in Banking Sector during Covid-19" in the Book titled “HR 4.0 Practices in the Post-Covid 19 Scenario by Taylor & Francis (Scopus) https://doi.org/10.1201/9781003416128
  6. “Impact of Covid-19 Pandemic on Financial Inclusivity of Women in India” in book titled “Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings by IGI Global DOI: 10.4018/978-1-6684-5575-3.ch013 (Scopus)
  7. “Dynamics of Cryptocurrency in Emerging Markets A Study on India and Africa" in the book titled “Application of Artificial Intelligence in Business &Finance 5.0” (https://www.appleacademicpress.com/applications-of-artificial-intelligence-in-business-and-finance-50-/9781774917015)  (Scopus)
  8. “Exploring the antecedents of financial (il-)literacy among African Women” in the book titled “E-Financial Strategies for Advancing Sustainable Development: Fostering Financial Inclusion and Alleviating Poverty” by Springer Nature https://doi.org/10.1007/978-3-031-67523-2_11 (Scopus)

Session Chaired:

  • Chaired a session in a technical session at the Online International Conference on "New Normal - Corporate and Self-Management in Current Scenario "organized by the School of Management, Gautam Buddha University, Greater Noida on 17 - 18 June 2020
  • Chaired a session to the International Research Conference on Higher Education (IRCHE) 2021 with the theme “Leveraging Cultural and Technological Diversity Towards New Opportunities for Industry 5.0” on 16th of December 2021 at the Polytechnic University of the Philippines, Sta. Mesa, Manila, Philippines held via Zoom.
  • Chaired a session at the 6th International Conference on Entrepreneurship Studies, Business, Economy, and Management Science (6th ESBEM) on April 14, 2022
  • Chaired a session and was one of the Scientific Committee Members of the International Conference on Responsible Tourism &Hospitality (ICRTH) 2022 from 1-3 September 2022 held at UCSI Hotel Kuching

 Paper presented at International Conferences:

  • A paper titled "The Role of Cross-Cultural Training for Effective Management in International Business" was presented and published at an International Conference on Technological Revolution for International Business and Economic Sustainability organized by Asian Business School, in 2016
  • Paper titled "Translation: A Driving Force in the Tourism Economy" presented and published in an International Conference on Tourism, Pluralism and Heritage, issues & challenges in the modern world organized by Dr B.R Ambedkar University, Agra, India, and Centre for Global Business Studies, Howard University, USA on February 27, 2018
  • A paper titled “Social Media: Uses and Opportunities in Public Relations” presented at an International Conference on Contemporary Issues in Business Innovation, Technology & Social Sciences (ICBITSS 2018) organized by the School of Management, Gautam Buddha University on June, 1st to 2nd, 2018, Greater Noida, India
  • Paper titled "Shakespeare in Between Translation and Adaptation" presented at an international conference in World Shakespeare Congress from 12 to 16 July 2021
  • Presented a research paper at the Responsible and Resilient Business Research Conference and Doctoral Consortium 2022 held at Birla Institute of Management Technology, Greater Noida on 22nd April 2022
  • Presented a conceptual paper titled "Therapeutic Practice of Sound Healing to Enhance Spiritual Well-being” at NIC-NIDA Conference, Thailand on 17th September 2022
  • Presented a conceptual paper titled “Ethos of Ramayana in the Culture and Performance Tradition of South East Asian Countries” at the International Conference on Responsible Tourism and Hospitality (ICRTH) 2022 held on 1-3 September 2022 at UCSI Hotel Kuching, Malaysia
  • Aging in Digital Era: Navigating Social change and BeyondInternational Conference on AI for Social Impact: Transforming Businesses, Healthcare and Policy for sustainable Development, organized by Shri Ram College of Commerce, Delhi in association with Gulf Medical University on 25th & 26th June, 2025.
  • Analysis of Consumer Behaviour: Understanding E-Commerce Growth and Retail Market Decline International Conference on AI for Social Impact: Transforming Businesses, Healthcare and Policy for sustainable Development, organized by Shri Ram College of Commerce, Delhi in association with Gulf Medical University on 25th & 26th June, 2025.

Paper presented at National Conferences:

  • A paper titled "Translation": An Effective Way to Migration of Different Cultures in the World presented and published at the National Conference organized by the Department of Tourism and Culture at Banaras Hindu University in 2017
  • A paper titled “Mission Skill India; An Analysis of the Role of Skill Development for Making Make in India Campaign Successful" Presented and published at the National Conference "Make in India: Transforming India by Indira Puram Institute of Higher Studies in 2016
  • A paper titled “The role of translation in the growth of current economy: A case study of L'oreal” published at the conference preceding of Institute of Management Studies
  • Paper titled Machine Translation vs Human Translation in IIT, Patna Published in preceding of conference
  • A paper titled "The Role of Translation in the Tourism Industry" was published in Advances in Management & Decision Sciences preceding the conference at Gautam Budh Technical University, Greater Noida

Paper Presented in National Seminar:

  • Presented a paper titled “Translating Gender and Sexuality in Commercial Hindi Cinema in the 20th Century: A Special Reference to the Adaptation of Gustave -Flaubert's Madame Bovary in Maya Memsaab by Ketan Mehta” at the National Seminar on Gender and Translation organized by The School of Translation Studies and Training, IGNOU, New Delhi on Jan 21& 22, 2016
  • Presented a paper titled "Film Adaptation is the Alliance of Literary Translation: Problems and Opportunities in Contemporary Indian Cinema" at the National Seminar on Literary Translation: Challenges& Opportunities at The School of Translation Studies and Training, IGNOU, New Delhi on March 29& 30, 2016
  • Presented paper in two-day National Seminar on Inter Medial Translation: Word to Visual and Visual to Word on March 01 & 02, 2016 Room No. 5, Convention Centre, IGNOU, New Delhi

MDPs/EDPs Conducted

  • Started the first assignment of training with M/s Samtel Color Ltd., Ghaziabad, Uttar Pradesh on time management. Imparted training on Business and Office Etiquette which was followed with the subsequent assignment at M/s Shriram Piston, Ghaziabad as a Communication Expert in the area of Skill Development to Supervisors.
  • Panelled on NIESBUD, Ministry of Small & Micro Enterprises, Noida as an External Communication Trainer for international participants on Personal Effectiveness (The Ministry of External Affairs sponsors the trainees) and delivered a module on Personal Effectiveness and Communication
  • Empanelled with IPC (Indian Pharmacopeia), Ministry of Health, Ghaziabad as Communication Trainer since 2009 and delivered on Time Management & Stress Management to the Drug Inspector and Drug controller
  • Empanelled with NSIC (National Skill Industries Corporation) (Ministry of Small & Micro-enterprises) Govindpuri, Delhi as Communication Trainer on Content development on Image Management & Communication for skilled employees and trainees
  • Delivered program at THDCIL (Tehri Hydro Development Corporation India Ltd.) to non-executives and executives on forming CSR communication strategies for livelihood generation in affected villages of Dam
  • Delivered and Implemented training to professionals on Communication Skills and Customer Focus NTPC (Dadri), GAIL (Noida) in the area of Business Writing, BHEL (Noida) on Email Etiquette
  • Delivered training at Oriental Bank of Commerce, Noida on “Mentorship program to Mentors and women leadership challenges”
  • Deliver program on “Customer Expectations and Business Etiquette” at Corporation Bank, Green Park, HRD Centre
  • Deliver training program on “Cross-selling” at Canara Bank and Punjab and Sindh Bank
  • Deliver training frequently on English Communication, Art of Advocacy, and Conflict Management at Power Grid Corporation of India, POSCO, Chenab Valley Project Ltd.
  • Delivered training for LG Electronics, Greater Noida on Communication and Work-life Balance
  • Delivered training on “Change Management and Situational Leadership” at Helm 360, Noida
  • Delivered training on “Negotiation Skills” at Fiserv, Gurgaon
  • Delivered training on “The importance of Professional etiquettes” at Suzuki Motorcycles, Gurgaon
  • Delivered motivational session on “Women Empowerment” at Ambica Steels Ltd. New Delhi

Professional Membership:

  • Zonal Coordinator of WASME (World Association for Small and Medium Enterprises) South East Asia
  • Zonal Coordinator of Promising Indian Association (South East Asia)
  • Member of Indian Expat Association Medan (IEAM)
  • Southeast Asian Research Academy
  • Pan African Women Network

Research profile:

  • Linkedin: https://www.linkedin.com/in/dr- soni-sharma-0011b324
  • Google Scholar Profile - https://scholar.google.com/citations?hl=en&user=EmnTpm8AAAAJ 
  • Research Gate Profile - https://www.researchgate.net/profile/Soni-Sharma-6 
  • ORCID ID - https://orcid.org/0000-0003-2362-4601
  • Scopus ID-https://www.scopus.com/authid/detail.uri?authorId=58165687600

Certifications

Certified Soft Skill Trainer by National Institute of Skills Development

Area of Interest

Business Communication, Negotiation Skill, Cross Cultural Management and Entrepreneurship