StartUp Storyiaan: Real Lives – Real Lessons

17 May 2025

Sharda School of Business Studies had the honor of hosting Mr. Vivek Vyas, Co-founder of Shradhanjali.com — Indias first online memorial portal.

From a deeply moving personal experience to building a respectful, tech-enabled solution in the death care industry, Mr. Vyas shared his extraordinary journey of innovation, resilience, and purpose.

Navigating the Challenge
Creating a startup around an “unsought good,” Shradhanjali.com today offers families a dignified digital space to honor their loved ones — a service rooted in emotion and cultural sensitivity.

Student Questions
Students engaged in thought-provoking questions such as:

• "As first-generation entrepreneurs, how did you overcome the initial fear of failure, especially in such an unconventional sector?"

• "How did you handle resistance from users who were uncomfortable with the idea of digital memorials?"

• "What role did cultural sensitivity play in designing the platform, and how did you ensure it resonated with diverse Indian traditions?"

The event was coordinated by Ms. Deepti Verma, Assistant Professor, SSBS.