Topics of Interest

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Call for Papers

Prospective authors are invited to submit original research contributions, conceptual papers, case studies, and industry practices that address the theme of sustainability and innovation in business. The conference aims to provide a dynamic platform for academicians, researchers, industry professionals, entrepreneurs, policymakers, and students to present their work, exchange ideas, and engage in constructive dialogue. Submissions are expected to contribute toward advancing knowledge and fostering innovative approaches for building resilient, inclusive, and future-ready organizations.

For submission include, but are not limited to:

Topics of interest

Track 1: Innovative and Sustainable Practices in Redefining Marketing

  • Green marketing and eco-branding strategies
  • AI and digital innovations in consumer engagement
  • Sustainable retailing and circular economy models
  • Customer-centric innovation for sustainable products
  • Responsible advertising and ethical communication
  • Social media strategies for promoting sustainability
  • Innovative approaches to sustainable branding
  • Consumer behavior towards ethical and responsible products
  • Innovations in product packaging and communication for sustainability
  • Cross-cultural perspectives on sustainable marketing
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Track 2: Innovative and Sustainable Practices in Redefining Finance

  • Green finance and sustainable investment practices
  • FinTech innovations for financial inclusion
  • ESG reporting and responsible financial decision-making
  • Carbon trading and climate finance mechanisms
  • Risk management in sustainable finance
  • Innovations in microfinance and rural financing models
  • Blockchain applications for transparency in finance
  • Financial inclusion models for rural and underserved populations
  • Sustainable economic growth policies and practices
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Track 3: Innovative and Sustainable Practices in Redefining Human Resource Management

  • Green HRM practices for sustainable workplaces
  • Digital HR innovations (AI in recruitment, HR analytics)
  • Employee engagement in sustainability initiatives
  • Leadership for innovation and sustainability
  • Diversity, equity, and inclusion as sustainable HR practices
  • Remote and hybrid work models as sustainable innovations
  • Training for sustainability competencies
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Track 4: Innovative and Sustainable Practices in Redefining Operations and Supply Chain Management

  • Sustainable operations and resource efficiency
  • Eco Design and Green Manufacturing
  • Innovations in logistics and green transportation
  • Circular supply chains and reverse logistics
  • AI, IoT, and automation for sustainable operations
  • Waste management and zero-defect production systems
  • Lean and green manufacturing practices
  • Resilient supply chains in the face of global challenges
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Track 5: Innovative and Sustainable Practices in Redefining IT and Management

  • AI, IoT, and Big Data for sustainable decision-making
  • Smart technologies for sustainable urban and business solutions
  • Cybersecurity challenges in digital innovation
  • Cloud computing and green IT infrastructure
  • Blockchain for sustainable and transparent practices
  • Digital transformation and business model innovation
  • IT-enabled governance for sustainability goals
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Track 6: Innovative and Sustainable Practices in Redefining Tourism and Hospitality

  • Eco-tourism and sustainable destination management
  • Digital innovations in hospitality services
  • Cultural heritage preservation through innovative tourism models
  • Sustainable food and beverage management
  • Technology-driven customer experiences in tourism
  • Community-based tourism for inclusive growth
  • Policies for sustainable tourism development
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Track 7: Innovative and Sustainable Practices in Redefining Entrepreneurship

  • Social entrepreneurship and impact-driven business models
  • Startup innovations for sustainability challenges
  • Green entrepreneurship and renewable energy ventures
  • Women entrepreneurship in sustainable enterprises
  • Technology incubation and sustainable startup ecosystems
  • Frugal innovation and inclusive business models
  • Policy frameworks for entrepreneurial sustainability
  • Scaling sustainable entrepreneurship in emerging markets
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Track 8: Innovative and Sustainable Practices in Redefining Corporate Social Responsibility and Ethical Leadership

  • CSR as a driver for sustainable innovation
  • Corporate governance and stakeholder engagement
  • Ethical leadership and responsible corporate culture
  • Strategic CSR and shared value creation
  • Measuring CSR performance and impact
  • CSR communication strategies and brand reputation
  • Integrating CSR into core business strategy
  • CSR in global and local contexts
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Track 9: Practice to Impact: Case Studies in Sustainability and Innovation

  • Case studies on successful sustainability innovations
  • Industry-academia collaborations for sustainable development
  • Business model transformation for ESG outcomes
  • Failures and lessons in implementing sustainable practices
  • Sectoral insights: manufacturing, retail, energy, agriculture, tech, etc.
  • Role of leadership in driving change
  • Local success stories with global relevance
  • Data-driven sustainability decision-making in practice
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Track 10: Miscellaneous

  • Papers addressing any unique, novel, interdisciplinary, or unconventional topics beyond the core tracks
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